Consuming Convergences
I will never miss my daily dose of celebrity gossip updates at pinkisthenewblog.com as a habit. I certainly would think twice before I change my celebrity news preferences because I am a consumer of online information. The author of this Blog, Trent Vanegas does such a great job keeping his readers up to date on the latest hot stuff linking them through numerous videos, images and other websites as they hit online.
However, whenever I come across the Melbourne’s own free evening tabloid, the MX I realise that there’s still potential in newspaper medium to reach out to the Gen ‘Y’ online community.
It may still be in the beta mode of media in the News Limited, but has managed to create a niche in the market complimenting the business model of media convergences created mainly for survival.
I thought I should also mention the relationship between Rove and the Fox Fm’s Hamish and Andy. The loyal radio listeners of this Fox Fm evening show who may not really be fans of television media do still make it a point to tune into Channel Ten on Sunday nights into Rove’s show to see their favourite hosts in visual action. Rove’s fans return the favour to Fox Fm vice versa.
This is just one of the examples I could come up with to elaborate on how media convergences are now successfully regaining and regrouping the fragmented audience.
Online radio, talk show blogs and news podcasts are certainly the present of people’s media. Only time will tell what other types of techno-savvy mediums of information will come our way as the convergences pave the road to the future.
on August 10th, 2008 at 8:25 pm
Hi Jessieder,
Great post. I love MX, it’s total tabloid trash but it occupies me perfectly for that 15 minutes or so where I’m packed onto a (usually late) train going home from work.
I think the reason MX works so well is that it’s in the traditional newspaper format, but the content is often pulled from blogs and websites and stories are hardly ever more than 200-300 words. Plus. it knows its target audience really well (18-30, mostly inner-city office workers).